Are you a professional speaker looking to create a stylish and effective website to showcase your skills & services, and attract potential clients?
In this blog post, we will share the top 5 tips for creating a speaker website that will help you stand out and get noticed. We’ll walk you through the essential components of your future site, from highlighting your personality and speaking style to establishing credibility with testimonials and case studies. So, let’s get started!
Start with a clear and concise mission statement
Having a clear and concise mission statement is crucial for every website, and this is especially true for speaker websites. Your mission statement should convey the purpose and focus of your website in a few short sentences. It should be prominently displayed on your website and easily accessible to visitors.
Why is a mission statement important? It helps to define the purpose and focus of your website, and it guides the content and design of your website. It also helps visitors understand what they can expect from your website and what sets you apart from other speakers.
Here are a few examples of effective mission statements:
“To inspire and empower individuals to live their best lives through dynamic and engaging keynote presentations.”
“To provide thought-provoking and actionable insights on leadership and team building through keynote speaking and workshops.”
“To educate and entertain audiences with humorous and relatable stories on personal development and self-improvement.”
As you can see, these mission statements convey the focus and purpose of each speaker’s website. They also give visitors an idea of what they can expect from the speaker’s presentations. Keep your mission statement brief, but ensure it accurately reflects your website’s content and focus.
Include testimonials and case studies to establish credibility
Including testimonials and case studies on your professional speaker website can be a powerful way to establish credibility and build trust with potential clients. Testimonials are personal endorsements from people who have experienced your speaking services, while case studies are detailed accounts of how you have successfully addressed specific challenges or goals for a particular client.
Testimonials are especially effective because they provide confirmation that you are a trusted and respected speaker. They can be in the form of written quotes or video testimonials, and they should highlight the value and impact of your speaking services. It’s a good idea to include testimonials from a variety of sources, such as individual clients, conference organizers, and attendees.
Case studies provide a more in-depth look at the results you have achieved for your clients. They should be well-written and include specific details about the challenges faced by the client, the approach you took to address those challenges, and the results that were achieved. Case studies are a great way to demonstrate your expertise and the value you can bring to potential clients.
According to Demand Gen’s 2016 Content Preferences Survey, case studies were rated as the most beneficial sort of content by 72% of respondents for their use in decision-making. There is also a big difference between a decent case study and a fantastic one, regardless of whether you’ve already built up a portfolio of case studies or are just starting to research best practices.
When including testimonials and case studies on your website, be sure to include the name and title of the person providing the endorsement or case study and any relevant details about the event or organization. This helps to establish credibility and adds credibility to your website.
Show uniqueness and personality
Showing your uniqueness and personality on your speaker website is important because it helps visitors get to know you and understand what sets you apart from other speakers. This can be achieved through high-quality images and videos, as well as the language, style and tone you use throughout your website.
To showcase your personality through images and videos, consider using headshots or action shots that capture your speaking style and energy. You can also include videos of your presentations or speaking highlights to give visitors a better idea of what to expect when they book you for an event.
Regarding language and tone, it’s important to be authentic and genuine in your writing. Use your voice and let your personality shine through. This will help visitors feel like they are getting to know the real you and will make your website more engaging and relatable.
Another way to show your uniqueness is by highlighting your areas of expertise or niche topics that you specialize in. This can help you stand out in a crowded market and attract potential clients specifically interested in those areas.
Visual aspects describe what you physically do. According to studies by educational scholars cited by Noah Zandan, founder and CEO of Quantified Communications, over 83% of human learning occurs visually.
Your nonverbal actions, such as your stance, gestures, and eye contact, are crucial for communicating and reinforcing your messages and laying the groundwork for how confidently your audience will see you. This is crucial because your audience will associate your skill with how confident they find you to be.
Overall, the key is to be authentic and genuine in your presentation and to let your personality shine through. This will help visitors feel more connected to you and make your website more memorable and engaging.
Use high-quality images and videos to showcase personality and speaking style
High-quality images and videos on your speaker website are crucial for attracting and engaging visitors. These visual elements help showcase your personality and speaking style and can greatly impact how visitors perceive you as a speaker.
Additionally, developmental molecular biologist and author of “Brain Rules,” John Medina, has highlighted that only 10% of the information we read in a text alone is likely to be retained in our memory three days later. We are more likely to retain 65% of the knowledge three days later if it is presented as text and a pertinent image.
When selecting images for your website, use high-resolution photos that are clear and well-lit. Consider including headshots or action shots that capture your energy and speaking style. You can also use images of you speaking at events or in front of audiences to give visitors what to expect when they book you for an event.
Videos are also a great way to showcase your personality and speaking style. You can include video clips of your presentations or speaking highlights to give visitors a better idea of what to expect when they book you for an event. You can also use video to give visitors a behind-the-scenes look at your speaking career or to share your insights on your areas of expertise.
Overall, the key is to use high-quality images and videos that accurately represent you as a speaker and help visitors get to know you and your style. These visual elements can greatly impact your website’s success and help you stand out in a crowded market.
Include a booking or scheduling page
Including a booking or scheduling page on your speaker website can make it easier for potential clients to contact you and inquire about your availability. Depending on your needs and preferences, this can be a simple form or a more advanced scheduling tool.
Research shows that utilizing online booking platforms increases income for businesses by an average of 27%.
A booking or scheduling page should include all the necessary information for potential clients to contact you, such as your name, email address, phone number, and other relevant contact details. It should also include a form or tool that allows visitors to enter their event details, such as the date, location, and type of event.
If you use a more advanced scheduling tool, you may also want to include features such as viewing your availability, requesting a specific date or time, or booking an event directly through the tool. Some examples of scheduling tools that you might consider using include Calendly, Acuity Scheduling, and TimeTap.
Overall, a booking or scheduling page can help to streamline the process of inquiring about your availability and can make it easier for potential clients to book you for an event. It can also help reduce the number of back-and-forth emails and phone calls you might otherwise receive.
In conclusion, a professional and effective speaker website can be a powerful tool for attracting and engaging potential clients. By following these five best tips for creating a speaker website, you can showcase your personality, speaking style, and expertise in a way that will help you stand out and get noticed.
Whether you are just starting or are a seasoned pro, these tips can help you create a website that effectively showcases your skills and attracts the clients you want to work with. So, don’t wait – start putting these tips into action and create a website that showcases your talents and helps you build your speaking career!
Upward Digital Marketing Group, a web design agency in Columbus, Ohio, can build an efficient and effective website for speakers. We bring years of experience, knowledge, and a genuine passion for fostering the growth of small and medium-sized businesses. Contact us today.