Are you maximizing your internet reputation and presence? Is your consulting website designed to increase your level of authority and generate prospects for you?
Building a website is more important than ever if you own a consulting firm or provide professional independent services. Almost every potential customer will check out your website before deciding whether or not to give you their business, so it may make all the difference when it comes to whether or not those decisions go in your favor.
Knowing your target audience is the first step to building an effective website that attracts clients. Knowing the demographics of people that use your website can help you organize it based on their needs and preferences.
Without further ado, allow me to share with you five methods to transform your website from a source of knowledge into a client-generating machine.
Make Your Website User-Friendly
Most people prefer scanning instead of reading, and I bet you know that too. However, many websites continue to be created based solely on what the owner believes is attractive rather than considering user experience.
It is advised that you make your writing easily readable. That implies that you should focus on the most crucial points. Bolding specific types of texts can do this.
Another strategy is to utilize lists and bullets. The goal is to split up your text in a way that makes it simple for users to scan your website and rapidly find the most crucial information.
A clear and simple design can also help with easy-to-follow website navigation.
Use SEO Techniques
SEO is a big concept to tackle. But through SEO, you can turn a prospect into a client if they search for your specialty and find your website at the top of the results list. However, if your website is hidden on the third or fourth page of search results, the potential customer is unlikely ever to see you.
Additionally, individuals typically believe that the results at the top of search engines are the best. Therefore, Google’s endorsement will provide you and your company legitimacy.
Ensure your website is optimized so you may obtain one of those coveted positions at the top. You can achieve this by adding valuable content to your website (like blogs), optimizing your website’s loading time, adding internal links, etc.
Create Blogs With Updated Information
After talking about SEO, creating blogs is the next absolute step. They go hand in hand. Blogs will help a consulting company attract new clients and advance the aforementioned objective.
How? Through building trust. If your website visitors feel drawn to or identified by the information shared with them in every new post, you can achieve success in gaining their trust.
Most blogs rely heavily on SEO for a large amount of their traffic through Google Search. Organic visitors typically find your blog, read your material, and may or may not be interested in its content. The lead magnet funnel can be used in this situation.
You can do this by inserting advertisements within your blog posts. Through this, you can get more chances to attract more people to your website and make them stay longer.
Make Your Credentials Visible
Loss of trust is the main concern people have when using the internet. Do you give visitors to your website enough information to verify your identity when they arrive? Do you or your team have an image on your website? Do you post a picture of your office if you work from one and have staff members?
You remain anonymous if you don’t put a picture of yourself on your website, especially if you’re a freelance consultant. Showing who you are is crucial in the consulting industry because your main objective is to connect with potential clients and then grow that connection.
You must establish your credibility. You may display the logos of previous clients. Case studies, client testimonials, and other evidence are provided to support your claims. Remember that you want to take all reasonable steps to remove any hesitation or objection the visitor may have regarding doing business with you.
Make You Contact Information and Social Media Accounts Accessible
Facebook, Instagram, LinkedIn, and Twitter are the social networks that people use the most.
Since it was designed for the office and is marketed as a more serious platform, LinkedIn is, without a doubt, the most significant social network at the corporate level. People will use LinkedIn to search for service offers if they are interested in a consulting service, and you need to be there.
It should be mentioned that social networks are a crucial platform for distributing our service offer and all the information you create for your blog. Blog articles have a greater chance of being read and even becoming viral.
It’s also essential to include your office’s phone number. Even if you decide not to take it. You have a phone number that people can call you on is important. Displaying your address is the second important step. An actual address on your website makes it obvious that you are not concealing anything. You’re reachable.