columbus ohio
Google Advertising
What are google ads?
How Google Ads Can Help Your Business
Drive Website Visits
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
Get More Phone Calls
Increase customer calls with ads that feature your phone number and a click-to-call button.
Increase Store Visits
Get more customers in the door with business ads that help people find your company on the map.
how we can help
Our Google Ads Management Service
When starting our Google Ads Management Service, here are some initial factors to consider:
Click Budget
How much do you want to spend each month on clicks?
Geography
Where do you want the ads to run?
Products or Services
What do you want to advertise?
Next Steps:
We will set up your Google Ads using information from your website and the sign-up information, then we will start the campaign.
Moving Forward:
Each month we will monitor and optimize your campaign(s) each month and produce a detailed report each month for you with the results.
the process
What You Can Expect From Us
- Email notification when your initial ads are live
- Conversion codes for your website or instructions how to link us to your Google Analytics
- Update in the first two weeks of how your campaign is progressing
- An emailed monthly report compiling all your campaigns data from the
previous month. - Monthly invoices
what we offer
Google Ad Types
Advertising Types Available To Get Your Business On Page One
Search Ads
Google Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “Pay-per-Click”, which means it costs absolutely nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.
The idea is simple – use all the targeting methods available to get the most highly qualified, relevant visitor to the website possible. If the website does its job of converting visitors to actions, then this can be a very profitable way to feed your sales funnel!
Display Ads
Google Display Ads are a very effective way to deliver a message to a very targeted audience. Display ads can not only be targeted geographically, they can also be targeted by:
- The content of the web page the ad appears on.
- The history of a person’s web browser.
- Recent Google searches a person has made.
These ads are also pay-per-click, which means that it costs nothing for the ad to appear on another website. You only pay when someone clicks on the ad and sees your website.
Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your business while delivering quality traffic to your website.
Remarketing Ads
Remarketing Ads (sometimes called ‘retargeting ads’) are a great way to get people to return to your website. By dropping a remarketing code on every page of your website, we can advertise your business to the people that have visited your website in the last 30, 60, 90…days. Remarketing Ads are the same as Display Ads – except they only target people that have visited your website. They are simple, cost effective and best of all, they are extremely targeted.
YouTube Video Ads
Yes, we can even run Video Ads on the YouTube network for your YouTube Videos. If you have a 30-second or longer video uploaded on YouTube, we can promote that video in a number of ways, and target the audience using several techniques including geo-targeting, remarketing and content targeting.
The ads work on a ‘pay-per-view’ basis. It costs nothing for someone to watch the first 29 seconds of your video. You only pay when someone watches 30 seconds or more of your commercial. (Yes, the video needs to be at least 30 seconds long).