As a law firm owner, you know that a strong web presence is essential for success. Not only does it give your existing and potential clients a convenient way to find out about your firm and the services you offer, but it also establishes you as an authority in your field. When it comes to legal websites, there are several things to keep in mind. Ensure that your website is effective by following these best practices:
Contact information should be clear, and convenient.
Provide contact information prominently and repeatedly on all site pages. Make sure that all of your primary contact details are easy to find in one place and repeated on each page of the site.
Provide a clear call to action for contacting the firm. Your call-to-action allows users to take the next step that is most convenient for them: give them the option of: email, phone, contact form or even a live chat option on your website. Make these things easy with hyperlinks so users can reach you with just one click.
An effective website needs to be professionally designed and reflect the firm’s branding.
It’s important to pass the eye test. You are providing a professional service, and your site should reflect it. No DIY site will do, you must convey quality and attention to detail. If your site is sloppy or includes errors, potential clients will assume that the service they receive may have the same shortcomings.
Make sure everything on your site is easy-to-navigate and easy to read. This includes ensuring you have clear call-to-action buttons, clear menus, and an intuitive navigation structure that makes sense for anyone using it. If someone has trouble finding something on your site, they are likely to leave and look elsewhere.
Make sure everything on your site looks professional on all devices (desktop, laptop, mobile device), like our project for California Expungement Law Firm’s website.
For an informative legal website, services must be outlined, and the profiles of the attorneys should be visible.
Users should be able to find the firm’s services without any trouble. After all, that’s what they’re there for! The website should be easy to navigate, and the services should be front and center. There shouldn’t be any need to search for them. They should be prominently displayed on the home page, and there should be a clear link to them from every page on the website. And don’t forget about the attorney profiles. Each attorney who works at the firm should have their own page, which showcases their experience and qualifications. This is an essential part of the website because clients want to know who they’re dealing with.
The best example of this is our project for Porter Law’s website, wherein you can clearly see on their website that they are experts in Resolving IRS Tax Disputes. This is supported throughout the site, where you can see their practice areas and have clear call-to-action buttons to give you more information.
A competitive legal website needs to be easy to find.
After all, if users can’t find the site on Google, how will they learn more about your services?
As a law firm owner, it’s important that you are doing everything possible to stand out from the competition online. Online search is still one of the most common ways people find lawyers, so it’s essential that your website is optimized for search engines. Just performing a few basic SEO tasks can make a big difference in your website’s visibility.
When it comes to SEO, one of the most basic things you can do is to optimize your title tags. Your title tag is essentially the title of your page, and it’s one of the most important factors when it comes to ranking in search engines. You want to make sure that your title tag is keyword-rich and accurately reflects the content of your page.
Also, it’s important to include H1 tags. Google uses these tags to help determine the topic of your page. So make sure your H1 tags are relevant to your content and that they include your target keywords. You can also use variations of your target keywords as long as they still make sense in the context of your page.
The use of sub-headings is also a great way to help improve your SEO. Sub-headings help break up your content into easily digestible chunks, which is important for both your visitors and the search engines. And by using keywords in your sub-headings, you’re helping to tell the search engines exactly what your page is all about.
Setting up your page with SEO in mind means using a URL/permalink that’s easy to remember and includes your target keywords is also essential. For example, if you’re a law firm, you might want to use a URL like www.yourfirm.com/legal-services. This way, people who are looking for legal services will be more likely to find your website.
Lastly, you want to make sure that you include a brief and accurate summary of your website for your Meta Description. Think of it as a sneak peek of what’s to come, and make sure that you include the most important keywords so that your website shows up in search engine results pages (SERPs).
If you want to learn more about what it takes to build a great website, then reach out to us. Our team can help brainstorm with you, then provide proof of concept mockups or templates that will help guide your development process.